I'm Daniel — a Product Manager who came up through Scrum Mastery and Technical Writing, not just marketing decks. I speak developer, I speak stakeholder, and I ship with data behind every decision: KPI tracking, A/B testing, funnel analysis.
Most PM candidates have one lane. I built mine at the intersection of three — which is exactly where products actually get made.
From technical writing, I know how to sit in a room with developers and not slow them down — reading system architecture, understanding UAT and QA cycles, and turning complex workflows into documentation engineers actually trust.
From running Scrum ceremonies, I know how to manage stakeholder expectations without breaking a sprint — sprint planning, backlog grooming, and holding a timeline together when requirements shift underneath you.
From building and analyzing real growth funnels, I default to defining a metric before I make a call — KPI tracking, A/B testing, and segmentation that separates a real insight from a vanity number.
Three projects showing the same throughline: ambiguous problem → structured plan → shipped outcome → a number that proves it.
Led a program from user research through go-to-market, scaling signups 103% between cohorts and validating a real profit model.
Read the case study →Overhauled documentation for a 1M+ item reindexing effort, running Scrum ceremonies across developers and non-technical stakeholders.
Read the case study →Defined a new engagement metric and used it to find an insight star ratings couldn't reveal — with a concrete PM recommendation.
Read the case study →