A 0-to-1 product launch, a Scrum-driven technical documentation overhaul, and a self-directed data analysis. Same throughline: define the problem, ship a solution, prove it with a number.
Led a conversational English program from user research through go-to-market for Korean college students — scaling signups 103% between cohorts and validating a real profit model.
Read the case study →Overhauled a documentation system covering 1M+ unique items, running Scrum ceremonies to keep developers and non-technical stakeholders aligned under an aggressive timeline.
Read the case study →Defined a new engagement metric to reveal what star ratings couldn't, segmenting a real app dataset and turning the finding into a concrete PM recommendation.
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